Kinda Hamwi – Medium

Pinned

Kinda Hamwi

Marketing Mix Modeling (MMM) vs. Attribution — Choosing the Right Approach for Your Business

When I first started in marketing, the creative aspects were my main focus. However, as I delved deeper, I realized that data and…

4 min readMay 17, 2023

--

Marketing Mix Modeling (MMM) vs. Attribution — Choosing the Right Approach for Your Business

--

Kinda Hamwi

Is Predictive Analytics the Game Changer in 2024’s Marketing Strategies?

The art of making ads feel less like ads and more like messages from a friend. Ever wonder how brands seem to know exactly what you want?

4 min readFeb 3, 2024

--

Is Predictive Analytics the Game Changer in 2024’s Marketing Strategies?

--

Kinda Hamwi

The Importance of Data Integrity in Marketing Decisions

Explore the essence of data integrity in marketing and why it matters more than ever in this digital era.

5 min readAug 1, 2023

--

The Importance of Data Integrity in Marketing Decisions

--

Kinda Hamwi

Facing the Paradox of Data-Driven Marketing

Uncover the truth behind data-driven marketing. Navigate vanity metrics, confirmation bias, and precision to focus on what truly matters.

7 min readJul 10, 2023

--

Facing the Paradox of Data-Driven Marketing

--

Kinda Hamwi

Google I/O 2023 Recap

Google I/O 2023 showcased some groundbreaking AI innovations. In case you don’t have time to watch the full event, here are some of the key…

1 min readMay 11, 2023

--

--

Kinda Hamwi

Rethinking Advertising in Saudi Arabia

Saudi Arabia has witnessed a significant transformation since 2015, not just in the advertising industry but across various sectors as as…

6 min readApr 19, 2023

--

Rethinking Advertising in Saudi Arabia

--

Kinda Hamwi
in
Know Advertising

The Art of Assessing: A Guide to Measuring Marketing Campaigns

Recently, I transitioned from collaborating with creative agencies to honing my skills in marketing effectiveness and measurement.. I’m…

6 min readMar 20, 2023

--

The Art of Assessing: A Guide to Measuring Marketing Campaigns

--

Kinda Hamwi

What’s next for social media in 2023?

eMarketer’s latest report delves into the challenges & opportunities ahead for platforms like TikTok, BeReal, and more. From Gen Z’s impact…

2 min readJan 6, 2023

--

What’s next for social media in 2023?

--

Kinda Hamwi
in
Know Advertising

Streamline Your Social Media Strategy with Hootsuite

Hootsuite comprehensive platform allows you to schedule and publish content on social media, track conversations and much more!!

8 min readDec 17, 2022

--

Streamline Your Social Media Strategy with Hootsuite

--

Kinda Hamwi

If You’re Not Firing Them, They Might Be “Quietly Quitting”

We’ve all heard of employees quitting their jobs. It’s a pretty big deal when someone hands in their notice and walks out the door for the…

2 min readDec 1, 2022

--

If You’re Not Firing Them, They Might Be “Quietly Quitting”

--

Kinda Hamwi

Kinda Hamwi

📍Amsterdam - Tech curious. Coffee addict. +13 years in Marketing. Currently Sr. Client Success Manager @ Objective Platform Kindahamwi.com

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams