The Importance of Data Integrity in Marketing Decisions
5 min readAug 1, 2023
As a little girl, I used to help my mom bake cookies. While the process was always fun and messy, the rule was clear — one wrong ingredient or even a tiny change in measurement could turn our delicious treats into a kitchen disaster. Years later, as a Customer Success Manager at Objective Platform, I realized that the same principle applies to data in marketing. Just like baking, one wrong or…