What’s next for social media in 2023?

Kinda Hamwi
2 min readJan 6, 2023

eMarketer’s latest report delves into the challenges & opportunities ahead for platforms like TikTok, BeReal, and more. From Gen Z’s impact on the industry to the quest for alternative revenue streams, stay ahead of the game with these key insights.

  • Gen Z social media platforms such as BeReal, Fizz, Gas, and Geneva are gaining popularity and will continue to do so in 2023
  • These platforms focus on connecting users with shared interests or locations and prioritize feeling “welcome and safe” online
  • Platforms that…

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Kinda Hamwi

📍Amsterdam - Tech curious. Coffee addict. +13 years in Marketing. Currently Sr. Client Success Manager @ Objective Platform Kindahamwi.com