The Art of Assessing: A Guide to Measuring Marketing Campaigns
Published in
6 min readMar 20, 2023
Recently, I transitioned from collaborating with creative agencies to honing my skills in marketing effectiveness and measurement.. I’m excited to bring more marketing learnings to you as I explore this new path. This blog post is for everyone, whether you’re an experienced marketer or just starting in the field. We’ll discuss the essential metrics that determine campaign success…