Marketing Mix Modeling (MMM) vs. Attribution — Choosing the Right Approach for Your Business
4 min readMay 17, 2023
When I first started in marketing, the creative aspects were my main focus. However, as I delved deeper, I realized that data and marketing analytics offered a whole new world to explore! Working with Objective Platform has given me the chance to dive headfirst into this fascinating area, an opportunity to explore different methods…