How To Build A Strong Brand Reputation In The Digital Age

The online world has dramatically changed how customers and brands interact. In the past, customers would rely on word-of-mouth from friends or family members to learn about a brand, but today’s digital world has opened up a whole new realm of information sharing. This means that brands must work harder than ever to maintain a positive reputation. In today’s world, a single criticism from a customer can go viral and become a PR nightmare for a brand. With social media platforms that connect consumers with brands instantly, 24/7, it is difficult for companies…