How To Build A Strong Brand Reputation In The Digital Age
The online world has dramatically changed how customers and brands interact. In the past, customers would rely on word-of-mouth from friends or family members to learn about a brand, but today’s digital world has opened up a whole new realm of information sharing. This means that brands must work harder than ever to maintain a positive reputation. In today’s world, a single criticism from a customer can go viral and become a PR nightmare for a brand. With social media platforms that connect consumers with brands instantly, 24/7, it is difficult for companies to manage the conversation happening around their brand. However, given this challenge, there are several steps brands can take to protect and maintain a good reputation. Let’s first look at the meaning of reputation.
A corporate reputation is how other members of the public or stakeholder community view a company’s actions and management. It has been described as a shorthand for others’ perceptions about what we stand for, how we behave and the long-term value we create. Many scholars have come up with different definitions of reputation, but most maintain that reputation is entirely intangible and yet able to be measured from its constructs — i.e. credibility, trustworthiness, responsibility and reliability.
