A Brief History of Apple’s Advertising

When it comes to marketing and advertising, Apple is a company that certainly knows how to make a splash. Over the years, the brand released some truly iconic ads and campaigns that have helped to solidify its place as one of the most innovative and forward-thinking brands in the world. From its early print ads featuring colorful images and simple text to its more recent TV ads that are sleek, stylish, and often humorous, Apple’s advertising has always been one of the company’s defining characteristics.

How It All Started!

Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company started out as a computer manufacturer and quickly gained a reputation for creating high-quality, user-friendly products. Their advertising strategy has changed quite a bit over the years, however. In the early days, Apple’s ads were focused primarily on print media. They would often run full-page ads with simple yet eye-catching images and headlines that highlighted the company’s commitment to design and simplicity.

As Apple’s products became more mainstream and their target consumers shifted, so too did their advertising strategy. In the late…