When it comes to marketing and advertising, Apple is a company that certainly knows how to make a splash. Over the years, the brand released some truly iconic ads and campaigns that have helped to solidify its place as one of the most innovative and forward-thinking brands in the world…

The Marketing Funnel is a marketing theory that dictates the path visitors take from first hearing about your brand to considering and buying your product or service. Marketing Funnels are an integral part of Digital Marketing strategies because they allow marketers to track the success or challenges in their marketing…

You have a product. You know that people need it and want it. You studied your target audience thoroughly and you are keen to have your business visible online. Digital marketing strategy is key for your business if you want to be successful, but how do you create one? I’ve…

The digital marketing landscape is constantly changing and evolving. Skills that were in demand last year may not be in demand this year, and vice versa. In order to stay relevant in the industry, it’s important to keep up with what skills are in demand by brands at any given…

The online world has dramatically changed how customers and brands interact. In the past, customers would rely on word-of-mouth from friends or family members to learn about a brand, but today’s digital world has opened up a whole new realm of information sharing. This means that brands must work harder…

One of the most common questions that digital marketers can be asked is whether or not digital marketing can be a side hustle. Absolutely, it can! …