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Kinda Hamwi

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Marketing Mix Modeling (MMM) vs. Attribution — Choosing the Right Approach for Your Business

When I first started in marketing, the creative aspects were my main focus. However, as I delved deeper, I realized that data and…

May 17, 2023

Marketing Mix Modeling (MMM) vs. Attribution — Choosing the Right Approach for Your Business

May 17, 2023

Is Predictive Analytics the Game Changer in 2024’s Marketing Strategies?

The art of making ads feel less like ads and more like messages from a friend. Ever wonder how brands seem to know exactly what you want?

Feb 3, 2024

Is Predictive Analytics the Game Changer in 2024’s Marketing Strategies?

Feb 3, 2024

The Importance of Data Integrity in Marketing Decisions

Explore the essence of data integrity in marketing and why it matters more than ever in this digital era.

Aug 1, 2023

The Importance of Data Integrity in Marketing Decisions

Aug 1, 2023

Facing the Paradox of Data-Driven Marketing

Uncover the truth behind data-driven marketing. Navigate vanity metrics, confirmation bias, and precision to focus on what truly matters.

Jul 10, 2023

Facing the Paradox of Data-Driven Marketing

Jul 10, 2023

Google I/O 2023 Recap

Google I/O 2023 showcased some groundbreaking AI innovations. In case you don’t have time to watch the full event, here are some of the key…

May 11, 2023

May 11, 2023

Rethinking Advertising in Saudi Arabia

Saudi Arabia has witnessed a significant transformation since 2015, not just in the advertising industry but across various sectors as as…

Apr 19, 2023

Rethinking Advertising in Saudi Arabia

Apr 19, 2023

Published in
Know Advertising

The Art of Assessing: A Guide to Measuring Marketing Campaigns

Recently, I transitioned from collaborating with creative agencies to honing my skills in marketing effectiveness and measurement.. I’m…

Mar 20, 2023

The Art of Assessing: A Guide to Measuring Marketing Campaigns

Mar 20, 2023

What’s next for social media in 2023?

eMarketer’s latest report delves into the challenges & opportunities ahead for platforms like TikTok, BeReal, and more. From Gen Z’s impact…

Jan 6, 2023

What’s next for social media in 2023?

Jan 6, 2023

Published in
Know Advertising

Streamline Your Social Media Strategy with Hootsuite

Hootsuite comprehensive platform allows you to schedule and publish content on social media, track conversations and much more!!

Dec 17, 2022

Streamline Your Social Media Strategy with Hootsuite

Dec 17, 2022

If You’re Not Firing Them, They Might Be “Quietly Quitting”

We’ve all heard of employees quitting their jobs. It’s a pretty big deal when someone hands in their notice and walks out the door for the…

Dec 1, 2022

If You’re Not Firing Them, They Might Be “Quietly Quitting”

Dec 1, 2022

Kinda Hamwi

Kinda Hamwi

📍Amsterdam - Tech curious. Coffee addict. +13 years in Marketing. Currently Sr. Client Success Manager @ Objective Platform Kindahamwi.com

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